Swiss luxury watchmaker Maurice Lacroix has been named the Official Timekeeper of the 2021 and 2022 BMW Berlin-Marathon. Infront, a Wanda Sports Group company and the exclusive marketing partner of the event, brokered the agreement.
The new partnership, which includes an option for extending to the 2023 event, means Maurice Lacroix will ‘enjoy broad exposure across the whole course whilst also benefitting from wide-reaching brand presence on all broadcasts of the race.’
It will also feature on the main timing clock which enjoys huge visibility when athletes break marathon world records, something that has happened at the BMW Berlin-Marathon 11 times since 2001.
Hans-Peter Zurbruegg, Senior Vice President Personal & Corporate Fitness at Infront, said “Maurice Lacroix’s values and innovative spirit closely match those of the BMW Berlin-Marathon and made the decision to begin a partnership easy for both parties.
“With the event’s global exposure, matched quality and expertise in their fields, we are delighted to introduce a new name to an Abbott World Marathon Majors event in this specific area of sponsorship.”
Stéphane Waser, Managing Director at Maurice Lacroix, said “This accessible and modern urban race is in perfect harmony with our vision for this type of event. This marathon is also a life-changing challenge for athletes and amateur sportspeople alike. We are delighted to be part of this incredible adventure.”
www.bmw-berlin-marathon.com
www.mauricelacroix.com
www.infront.sport
