Body Rocket, the Brighton, UK-based sports tech start-up that measures aerodynamic cycling performance with live, on-the-bike feedback, has partnered with cycling destination agency HotChillee to offer top investors an exclusive training weekend.
The Body Rocket Crowdcube campaign, which initially sought to raise £80,000 (US$99,000), opened early to a select group of private investors on 15th March 2020 and was fully-funded just a few hours later.
Body Rocket is heading into its final days on crowdfunding platform Crowdcube. It has already smashed its £80,000 fundraising target, with £186,000 (US$229,000) raised to date. The funding round will raise capital to take its current prototype device to minimum viable product (MVP) status, as well as expand testing with leading professional cycling teams and triathletes.
The HotChillee deal marks Body Rocket’s first brand partnership, one that will offer top investors a bespoke aero-training weekend in Girona, Spain. These investors will be amongst the first to benefit from aerodynamic testing with the device, ‘learning to improve their position in real-world conditions on the road, to a level of detail not currently possible.’
Those investing over £25,000 will qualify for the exclusive weekend from HotChillee, while the campaign also offers a variety of rewards, from access to advanced pre-ordering and discounts on the product and aerodynamic testing sessions.
Sven Thiele, HotChillee Founder said “At HotChillee, we pride ourselves on offering innovative cycling adventures. When we first met the team at Body Rocket we knew they were up to something special, and we’re delighted to be partnering with them to make this an unforgettable experience.”
HotChillee has specialised in organising endurance cycling holidays since 2004 and it’s the founder of the Cape Rouleur and Alpine Challenge events.
Eric DeGolier, Body Rocket CEO and Co-Founder, added “We wanted to give our main backers an experience they would never forget, both technically and from a cycling point of view. The cycling experiences on which HotChillee have built their reputation match what we’re looking to offer and as soon as we explained our product the team immediately understood what we were trying to achieve. We look forward to developing the relationship with HotChillee.”
