Bollé is supporting its pro team partner AG2R La Mondiale with its Chronoshield sunglasses product at this year’s Tour de France.
The sunglasses are inspired by the brand’s 1980s model of the same name. This year, AG2R La Mondiale fans will also be able to test their champions’ gear directly from their couch thanks to Bollé’s Try On filter, accessible via a smartphone.
Lightweight and durable, the sunglasses have adjustable temples and a nose pad with Thermogrip rubber inserts, which give a tailored fit. As a tribute to the original design, the sunglasses feature a removable brow bar with foam – providing a custom fit and comfort, as well as a retro style.
While AG2R La Mondiale riders have already been training with this new model, the current health situation might prevent some supporters from trying on the new sunglasses.
Bollé notes that, in this ‘new normal’ for retail, it recognizes that safety is now the key focus. This has led the company to develop a unique augmented reality filter, allowing individuals to try on the sunglasses without ever having to physically touch them.
Using Instagram, the demonstration invites users to try on CHRONOSHIELD sunglasses. After virtually positioning the glasses on their face, users can flip their camera from selfie-view to front-facing; and Bollé’s Phantom lenses are superimposed on their actual view.
Users can then introduce sunglass effects such as high contrast, anti-fog, and photochromic into their real surroundings to see the lenses in action.
The AR filter is currently accessible through Bollé’s website www.bolle.com or Instagram page @bolle_eyewear.
The sunglasses are available with Phantom photochromic lenses, the latest and most advanced lens technology from the brand. Made of NXT, offering a mix of optical clarity and impact resistance, Phantom lenses lighten and darken quickly, adapting automatically to current light conditions.
In addition, the lens features hydrophobic treatment (so that water droplets roll off) and oleophobic treatment (to repel dirt), helping to keep the rider’s vision clear.
Designed for medium to large faces, Chronoshield is available in four colours, including two Phantom lens options.
