Leading US triathlete team California Triathlon is conducting a request for proposal (RFP). This aims to support the sale, manufacturer and distribution of California Triathlon athletic apparel to the team’s membership and participants of Cal Tri Events’ growing national US race series.
The RFP is due on Friday, August 28, 2020. The target decision date is Friday, September 18, 2020.
Apparel providers are invited to review and submit to the California Triathlon Kit RFP online.
Since its founding in 2010, California Triathlon has only had one kit manufacturer. The organisation notes that the RFP is ‘likely the only opportunity in the foreseeable future.’
California Triathlon adds that ‘Athletes are reluctant to buy custom gear that is often unable to be returned without trying it on first due to the lack of standardization relative to sizing charts. Cal Tri races and prerace clinics are a key opportunity to remove that factor.’
70% of Cal Tri race participants are first timers or novices. They may often have little to no triathlon gear and no brand preferences and need guidance in their garment choices.
The selected kit partner will have the opportunity to sell both custom (California Triathlon branded) and standard product lines.
Topline numbers
- California Triathlon team membership: 5,000
- Cal Tri Events race participants (est): 12,000 (2021) and 20,000 (2022)
- Race demographics: 45% women and an average age of 32
Priority needs
- Proven track record of manufacturing affordable and high quality triathlon/cycling gear.
- Creation of a high quality website for purchase, with detailed management reporting available.
- Direct to consumer (D2C) product fulfilment and end-user customer support.
- Product sales & support in the Athlete Village at select Cal Tri races.
