With effect from March 1st, ceramic bearing manufacturer and drivetrain efficiency specialist, CeramicSpeed, has entered into an exclusive distribution partnership with French distributor, ESM Sport.
France-based ESM Sport is working with CeramicSpeed on a number of dedicated events, broadening customers’ understanding of the Danish company’s product range.
French riders supported by CeramicSpeed this year include U23 CX World Champion and Experza-Footlogix rider Marion Norbert-Riberolle, and professional triathlete Denis Chevrot.
ESM Sport will also represent CeramicSpeed at key cycling events including IRONMAN Nice, Velo Vert Festival, Pro-Days and IRONMAN Vichy.
CeramicSpeed’s European Head of Aftermarket Sales, Jimmy Rusbjerg, said “Partnering with ESM Sport will consolidate CeramicSpeed’s presence in the French market. We feel it’s really important to expand our retailer/dealer network in France together with the new distributor, making our products more available to French consumers.”
Michael Wilson, owner and Managing Director at ESM Sports, said “ESM is proud to represent a quality brand such as CeramicSpeed which corresponds perfectly to our strategy of offering high-end technical products and service to our retailers.”
