Haute Route and Colnago have announced a new partnership. In a move focused on providing ‘unrivalled support for cyclists participating in all Haute Route events, Colnago has taken on the role of title partner for the iconic cycling series.’
The bike brand and event series will kick off the partnership with a scheduled return to the road next month at Haute Route Ventoux. In 2021, the Haute Route series begins in Brazil in March and traverses the globe with nine events on four different continents.
Colnago will also become title partner of the Gran Fondo National Series. Acquired in 2018 by Haute Route, the GFNS series consists of nine cycling events in the United States and ‘completes a truly global platform for Colnago to engage with cycling communities all around the world.’
The new partnership is a seen as a ‘great fit for the two brands, who have both forged a reputation for providing the ultimate experience for riders on the most demanding roads in the world.’
The Colnago brand will be incorporated into Haute Route’s concept of year-round support for its riders – from training before each race, to a fully supported experience at every event.
“Haute Route has always been about raising the bar for our riders and so we are absolutely thrilled to team up with such an amazing brand which stands for all the same things we do,” said Haute Route CEO Julie Royer Coutts.
“When one of the most trusted brands in road bikes and pro cycling teams up with the finest global amateur cycling event, it produces the ultimate cycling experience. On and off events, this collaboration will level up the support provided to riders on their cycling journey and towards the Colnago Haute Route Series.”
Melissa Moncada, Colnago Vice-Chairman, said “Ernesto Colnago founded a company in order to create the best bikes in the world and to build dreams for the riders. Today we carry his wisdom to create superior experiences.
“Haute Route is the greatest event in the world; this allows us to help passionate amateur cyclists take part in the absolute pinnacle cycling experience. At Colnago we strive to create nothing but the best bikes and experiences; and we are proud to bring this dedication to riders of the Colnago Haute Route series.”
www.hauteroute.org
www.colnago.com
