Spanish sports retailer Deporvillage has reached an agreement with the Tour de France to be the Official Retailer of Licensed Products for the 2020 edition.
Specialising in cycling equipment, and with an extensive presence in France since 2013, the Spanish company’s goal is to take advantage of the 107th edition of Le Tour to increase its visibility and weight in the European market.
After sponsoring La Vuelta and being its official store for three years, Deporvillage has signed the new agreement with the intention of ‘undertaking a long journey alongside the Tour de France.’
“The company, which continues to focus on specialization and is increasingly ambitious in its project of global expansion, is confident that being a partner in one of the most important cycling events in the world will help us to consolidate our position in the top-of-mind awareness of European cycling fans,” explained Xavier Pladellorens, Deporvillage founder and CEO.
The contract qualifies Deporvillage as an Official Retailer of Licensed Products, which will start being sold from July, the products under the official Tour de France license are manufactured by brands such as Le Coq Sportif, Look, Elite, Oakley and Selle Italia, all of them are regular suppliers of the Spanish retailer.
Starting in Nice on Saturday 29 August, and finishing in Paris on Sunday 20 September, the 107th edition of the Tour will have 21 stages and 22 teams, covering 3,470 km. Initially scheduled for the end of June, the organizers postponed the event due to the health crisis caused by COVID-19.
www.deporvillage.net
www.letour.fr
