British performance eyewear brand, SunGod, has launched of its brand new Pace Series. Comprising two models – SunGod Velans and Vulcans – the cycling-specific sunglasses use… ‘new cutting-edge 8KO lens technology to offer some of the clearest, strongest and lightest sunglasses available on the market.’
Made from high-quality durable materials, the new range allows riders to customise their sunglasses at no extra cost and offers an lifetime guarantee.
Created in 2013 from a crowdfunding campaign, SunGod has gone on to become well established as a performance eyewear brand. Co-founded by husband and wife team, Ali and Zoe Watkiss, the British direct-to-consumer brand offers a complete line of both performance and lifestyle sunglasses, as well as a range of snow goggles.
SunGod Velans and Vulcans are each available in either a half frame (TF) or full frame (FF) design.
‘SunGod Vulcans use a larger cylindrical lens, offering a claimed 180° field of vision to increase spatial awareness on the roads and trails, whilst SunGod Velans use a refined toric lens to offer optical precision helping riders to spot every detail on the road ahead.’
Available separately as a conversion kit, riders can purchase an additional bottom section to the frame in order to switch looks and functionality between rides, whilst using the same lens. Customers can also select from a range of bottom frame colourways in order to create unique designs that match their riding kit.
All of SunGod’s glasses are customisable at no additional cost – allowing riders to choose their lens, frame, icon and ear socks to create a combination unique to them. With 8 options in each modular part – and 10 for lenses – there are ‘over four thousand potential combinations to help riders, and their teams, stand-out from the crowd.’
Ali Watkiss, CEO & co-founder at SunGod said “We are hugely proud to launch SunGod’s brand new Pace Series. Designed by and specifically for cyclists, the Vulcans and Velans mark our move into cycling and a significant jump in our performance offering for riders.
“We’ve worked hard with our R&D teams to bring together new technologies, like 8KO and Iris, to produce a product that outperforms much of the larger competitors.”
CMO & co-founder, Zoe Watkiss, added “Whilst striving to bring some of the most technically advanced sunglasses to market, we’ve also stayed true to our commitment of delivering an exceptional customer experience, every step of the way.
“All SunGods are built to order in our UK warehouse on the same day as ordering, and typically delivered to your doorstep next day – creating a market leading brand and customer experience.”’
SunGod’s new Pace Series can be spotted on the likes of John Archibald and Mark Stewart on the UK domestic race scene – with both the Ribble Weldtite and Bianchi Dama race teams partnering with the eyewear brand for the 2020 season.
