Amp Human, the creator of the PR Lotion sports lotion product, has added British Olympian and Tour de France Champion Geraint Thomas to its athlete roster and investor list.
The partnership marks a 2-year agreement that will see Geraint ‘G’ Thomas as an active advisor to Amp Human as it expands its portfolio. Additionally, Geraint Thomas will be a shareholder in the seed-stage company that has ‘ambitious product and international expansion plans for 2021’.
The INEOS Grenadiers pro rider was an early adopter of Amp Human’s flagship product, PR Lotion, and has been a supporter of the company since its inception in 2018.
“I was first introduced to PR Lotion through my friend and teammate Cam Wurf, and it’s since become a key staple for success in my performance and recovery routine,” said Thomas. “There’s not a lot of true innovation in sports performance, but PR Lotion is a genuine game-changer for athletes at all levels.
“I’ve had the pleasure of getting to know the team at Amp Human and strongly believe in their vision to create products that push the potential of human performance, so I’m excited to be part of the team and advise on future product innovation.”
‘G’ joins a line-up of athlete ambassadors and shareholders, including: 5 x NBA all-star Al Horford; professional triathlete and cyclist for Team Ineos Grenadiers Cam Wurf; 2 x IRONMAN World Championship runner-up Lucy Charles-Barclay; and 7 x Pro Bowl NFL Linebacker Luke Kuechly.
“Building amazing relationships with world-class athletes like Geraint is key for us,” said Jeff Byers, CEO at Amp Human. “G’s input and insight will be fundamental towards our growth, ensuring we continue to deliver best-in-class products for all athletes.
“G is an amazing athlete who demonstrates the core values we hold true at Amp Human – intention, grit and courage. We couldn’t be more thrilled to welcome G to the team.”
