HOKA ONE ONE has announced the signing of German triathlon legend Jan Frodeno. In a multi-year deal, the Olympic champion and three-time winner of the IRONMAN World Championship in Kona will don the brand’s high-performance footwear.
Affectionately known as ‘Frodo’, the globally-renowned German – who sealed his third IRONMAN World Championship title last year – will put his HOKA shoes into action for the next three seasons.
Frodeno will predominantly opt for HOKA’s lightweight racing shoes when it comes to competing on the world stage, whilst also maximising use of the best-selling Clifton and other cushioned models for training sessions.
“I want to be at the very top of the game for another three years and, with the support of HOKA, I believe I have the shoes on my feet to do just that,” said Frodeno. “I am heavily invested in high performance – a passion and dedication that is clearly also shared by the HOKA brand.”
As the Official Running Shoe sponsors of IRONMAN North America and IRONMAN Europe, the presence of HOKA on the triathlon scene has increased notably in recent years. The company noted that… ‘Claiming the No.1 spot for shoe counts on several occasions at the [IRONMAN] World Championship in Kona, the brand’s latest signing further boosts its pedigree within the sport.’
“We are extremely excited at the prospect of working with one of triathlon’s greatest ever stars,” said Mike McManus, HOKA’s Global Director of Sports Marketing. “Both Jan and HOKA are deeply rooted in high-performance, and both have a proven pedigree in delivering results when it matters, so we see our partnership as the perfect fit.
“We’re truly thankful to Jan for the trust he has placed in HOKA to help take his performance forward in the coming years.”
Frodeno joins a host of other high-performance triathletes on the HOKA roster for 2020, including three-time IRONMAN World Champion Mirinda Carfrae, runner-up in Kona last year Tim O’Donnell, third-place finisher at Kona for 2017 & 2019 Sarah Crowley, fellow World Championship podium athlete Heather Jackson, as well as Swede Patrik Nilsson and Briton Joe Skipper.
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