The discussion with Ben Clark, Northern Europe Market Manager at COROS Wearables, covered a number of areas – with a specific focus on the sports wearables category.
Formerly a Product Manager at Garmin, Ben joined COROS Wearables in early 2020. With his remit covering Northern Europe, COROS is now strengthening its product offering and reach across the continent.
The company specialises in GPS performance sports watches for endurance and ultra athletes. Ben talked through the COROS product offering, and how the company focuses on core features required by endurance athletes.
He argues that some wearables, with a multitude of features connected to a smart phone, can overcomplicate things – with endurance athletes wanting reliability in key features, such as battery life and multiple satellite compatibility for accurate GPS positioning.
COROS has just signed marathon world record holder Eliud Kipchoge and the NN Running Team. Ben notes that this sponsorship deal has put COROS on the map. He talked through how this a big deal for the young wearables brand – with COROS now planning a number of activations and initiatives in the months ahead.
The discussion then turned to new types of innovative specialist wearables that are starting to break through, and how these represent a way forward for athletes.
