For our latest ‘inside the news’ video interview, endurance.biz spoke with Craig Dews, CEO at LimeLight Sports Group.
In June, LimeLight Sports Group, billed as ‘the marketing agency that unlocks the power of participation’, announced a full relaunch. A new brand identity, vision, mission and approach will focus the business around ‘ActiveWorldIntelligence’. This is positioned as a ‘bespoke and innovative pathway designed to partner brands with campaigns.’
The relaunch marks LimeLight’s 30th birthday, celebrating its position as a leading player in the UK – delivering sporting campaigns for long-term clients including Royal Bank of Canada, Nike, The FA and JP Morgan.
In addition to being an agency supporting its clients’ campaigns, LimeLight is the organiser of the Royal Parks Half and the UK’s two largest triathlon events, the Blenheim Palace and London triathlons as well as the Etape Caledonia sportive/gran fondo in Scotland.
The discussion with Craig touched upon a number of areas, including: the challenges faced by event organisers in an ever-changing environment, as well as how to help brands activate effectively with active audiences.
Craig also mentioned that a re-launch for its rights holder business is also in the pipeline. So, watch this space!
