Cycling apparel brand, Megmeister, has announced a ‘cycling industry first’ with the launch of its UltraFris Pro cooling range. This claims to stop cyclists overheating on summer rides and improve performance.
A release from the company notes that… ‘Overheating is an age-old problem for cyclists, with sweat being an uncomfortable by-product of intense riding and warm climates. The new UltraFris Pro range spanning jerseys, arm coolers and skull caps, features an innovative in-built cooling system which uses an athlete’s own sweat to cool them down, turning a negative side-effect of heat into a performance-enhancing cooling agent.’
The UltraFris Pro product range contains patented fabric print technology. This creates an ‘endothermic reaction’, absorbing excess energy in the form of heat from the body and releasing this heat through radiation.
‘As soon as an athlete starts to sweat, the UltraFris Pro fabric will begin to cool the wearer down acting like an in-built cooling system. All the time that riders sweat, the cooling effect of the fabric continues. When cycling into wind, this cooling effect is turbo-charged with sweat drying quicker.’
Citing research published in the British Journal of Sports Medicine, Megmeister adds that it is a ‘proven fact that an athlete’s performance is improved using percooling methods which is a cooling method during activity.’
Alongside keeping an athlete cool, the UltraFris Pro fabric is stretchable and moves in sync with the body to aid comfort and reduce friction. When temperatures soar, the fabric also keeps the rider both cool and protected from the sun’s rays with UPF 50 built in to help prevent sunburn.
Jos Ruiterman, founder of Megmeister and a textile master with over 20 years in sports textiles, said “The launch of our new UltraFris Pro range is a really exciting time for Megmeister. We are delighted to be once again bringing the latest innovation in fabric technology to give athletes a performance edge.”
The Megmeister UltraFris Pro range launches in July 2020 with prices starting at £27.50 for the Skull Caps, £32.50 for Arm Coolers and £119.95 for the jersey.
