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‘Cover for a quid’ Laka Club pitches cycling insurance for just £1

Laka, the community-based insurer of cyclists, has unveiled the ‘radical Laka Club’. This offers £1 third-party liability cover and ‘stacks of awesome cycling perks ‘for the rest of 2020.

The Laka Club aims to make it easier to gain protection whilst cycle commuting. The company argues that this is an ‘astounding £1 third-party liability offer – giving cyclists cover for a quid – plus stacks of perks such as discounts on popular brands including Beryl, SportPursuit and Hexlox.’

Laka is aiming to play its part in the cycle revolution in a post-COVID world by facilitating more people than ever to commute for good. Laka Club is for anyone on two wheels, including electric bicycles, and from daily city commutes to overseas adventures.

  • Third-party liability insurance. Cover to protect riders for damage to someone else’s property or injury to someone whilst out riding a bike or electric bicycle
  • Up to £2 million public liability, including legal costs if a rider injures someone or damages their property whilst riding
  • International trips for up to 60 days per trip (excluding USA/Canada)

A release from Laka continues…

‘But how does this stack up against the competition we hear you say? Quite a lot cheaper, actually. Laka’s £1 (6 month) cover could save you £47 – compared to Cycling UK’s £48 (12 month), and £42 compared to British Cycling’s (12 month) £43 cover.’

The launch of Laka Club comes in light of a recent YouGov survey by the brand which revealed that only 11% of people feel that their commute is good for their health and that less than a quarter (24%) of people find their daily commute reliable.

Tobias Taupitz, CEO and co-founder at Laka said “As a city based cycling company with offices in London, Bristol and Amsterdam, we’re serious about getting cyclists on their bikes more. From seasoned riders to those rediscovering life on two wheels, we want to make insurance fairer, affordable and hassle-free for the masses.

“Now is a time of change, and a great opportunity for cycling. Following the government’s commitment to get more people riding and a recent spike in bike sales across the UK, Laka Club will help cyclists protect their commute without breaking the bank.”

www.laka.co/gb/club