Cycling apparel specialist Le Col has provided a background to its most successful Strava Challenge – Le Col Fit for 300.
Over 760,000 people took part in the Le Col Fit for 300 Strava Challenge. According to the company, this smashed the biggest Strava Challenge record by over 300,000 people.
The promotional initiative challenged Strava users to complete 300 minutes of recorded activity within the challenge period (May 15,2020 to June 11, 2020). All completers of the Challenge were given an opportunity to redeem a £50 reward at lecol.cc by entering in their email address and opting in. ]
There was also a competition to win a Wahoo KICKR BIKE – with the winner chosen at random from all challenge completers.
Commenting on the success of the challenge on Strava, Yanto Barker, founder at Le Col said, “Fitness is both a destination and a journey. Putting time into hitting targets is how you know you’re on track to improve.”
By the numbers…
- 764,754 participants: three quarters of a million people signed up to the challenge on Strava. According to Le Col, this significantly exceeded its original target of 500,000.
- 692,612 completers: 90% of people who took part in the challenge went on to reach the goal, and entry into the draw for the Wahoo KICKR Bike.
- 25 million hours: turning that into years, it’s 2853. In just three weeks, Le Col notes that participants went all-out to complete their 300 minutes and smashed the targets.
- 9.4 million activities: participants in the Fit for 300 Challenge logged a total of 9.4 million activities during the challenge, ranging from riding to ice skating.
- 558,000 virtual rides: whilst lockdown eased, Le Col still found that ‘people were keen to keep their new regimes, and indoor rides grew during the course of this challenge.’
- 217 million kilometres: from the surface of the sun all the way to Mars – that’s the distance that participants covered… ‘truly astronomical figures.’
