In a time where real life competitions are harder to come by, Strava notes that people are looking for ways to compete with themselves, and set & keep their fitness goals.
‘Strava Goals, a popular subscription feature on Strava, now has new features and capabilities to help Strava athletes stay on track or challenge themselves with custom goals.’
The new features include new sport types, metrics, privacy settings, and duration goals and allows Strava subscription athletes to:
- Set goals for all sport types: historically, athletes could set goals for running, cycling and swimming. Athletes can now set goals for all 30+ sport types tracked on Strava.
- Set elevation goals: athletes can now set goals related to elevation, as well as existing metrics – time, distance and power meter data.
- Set monthly goals: athletes can set monthly goals for themselves along with the existing weekly and yearly goals.
- Make goals private: the Goals feature has now been moved to the Training Tab, which makes goals private to the individual athlete.
According to Strava’s Year in Sport 2019 report, athletes setting a goal of three activities a week instead of two tended to be more consistent, resulting in 2x more activities over the year.
