Nike will open its third House of Innovation concept store, at 79 Avenue des Champs-Élysées in Paris. The company notes that this continues its endeavour to ‘harness the power of digital to best serve consumers.’
Over four floors and some 2,400 sq m (nearly 26,000 sq ft), Nike Paris, House of Innovation 002 gives access to Nike’s innovations, athlete storytelling and experiences. Like its predecessors in New York and Shanghai, the flagship store offers ‘an immersive and digitally-powered end-to-end consumer journey.’
Offering one of the largest assortments of Nike footwear in Europe, modular store layouts that are consistently updated and exclusive Nike Member opportunities, Nike Paris is positioned as ‘the Swoosh’s latest proof point in its ongoing commitment to transform the future of retail, while serving as a vibrant centre of sport.’
Nike Paris, House of Innovation 002, opens on July 30. The store is open seven days a week from 10:00 to 20:00 CEST.
“When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world,” said Heidi O’Neill, President of Consumer and Marketplace.
“The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world.”
Built to learn and evolve from the findings of its previous stores, the House of Innovation in Paris reinforces four areas of focus: uniting shoppers to a global community of sport, serving women with innovative product and services, creating more opportunities for kids to get active and designing a more seamless end-to-end consumer experience.
Nike Paris is a physical retail destination that ‘ignites Nike’s digital capabilities through a comprehensive suite of Nike App Services in-store’. These include: Buy Online, Reserve in Store, Nike Scan to Learn, Nike Scan to Try, Nike Shop the Look, and an enhanced digital infrastructure with boosted Wi-Fi technology.
Located at the flagship store’s entry, Mission Control is a wall-to-wall installation that serves as the heartbeat of Nike Paris, connecting shoppers to the global and local community of sport, exclusive Nike Member benefits and the latest activations at Nike House of Innovation stores in New York and Shanghai.
Bra Fit by Nike Fit uses fit as the foundation to create a better shopping experience for female consumers. Using Nike Fit proprietary machine learning and advanced algorithms, shoppers have the in-store capability to input their perceived bra size (or walk-through a self-guided assessment) into the Bra Fit by Nike Fit tool to receive a fit recommendation for any Nike bra. This assessment also enables wearers to save that information to a Nike Member profile for future shopping reference.
Kids Pod is an in-store destination for interactive gaming and trial station to keep kids moving. With France’s largest assortment of kids product, children can gear up and tap into features such as a one-handed zipper challenge and a 360 virtual runners experience inspired by Parkour.
The store is seen as an important step on Nike’s Move to Zero journey to help protect the planet and create a better future for sport. More than 85,000 kilos of sustainable material are woven into the fabric of the store design and display fixtures at Nike Paris. In addition, through a partnership with the world’s leading wind power company, Iberdrola, Nike Paris is fuelled by a clean energy wind complex in Spain.
