Sports focused sun protection brand Pelotan has joined forces with non-profit foundation Spot the Dot to launch Faster Than Skincancer. The new campaign aims to raise awareness of melanoma and other types of skin damage in outdoor sports.
As part of the campaign, Pelotan and Spot the Dot will be sharing best practice, running competitions for limited edition products and ‘telling the stories of amazing outdoor athletes from around the world.’
Marije Kruis, Founder of Spot the Dot said “Each year more and more people are diagnosed with melanoma and other types of skin cancer – in fact it is in the top three most common types of cancer amongst young adults but most people do not know that with early detection, chances of survival are almost 100%.
“We love nothing more than being outdoors and enjoying the sun, whether cycling, running, surfing, skiing or any other type of outdoor pursuit but we want to ensure that people can experience this joy without problems down the line.”
Kruis continued, “I launched the foundation after treatment on melanoma myself so I know the risks very well. As a high-performance sun protection brand that is designed to enable sports people to get proper protection with minimum discomfort, it makes perfect sense for us to work with Pelotan and try to raise awareness among the outdoor sports community. We want to bring down the number of newly diagnosed skin cancer patients, we want to be Faster than Skincancer!”
Pelotan is high-performance sun protection designed specifically to improve performance, maximise comfort and allow athletes around the world to avoid costly sunburn. The company’s flagship product is an alcohol-based spray. This is clear, quickly absorbed, lightweight and breathable and has been tested as lasting up to 8 hours at SPF 30.
Tom Austen, Managing Director of Pelotan said “Our mission is to protect every outdoor athlete from the sun; and so at the very core of our business is an absolute passion for training, racing and recovering outdoors, but exposure to the sun is unavoidable.
“We work closely with athletes of all levels to ensure unprotected sun exposure does not damage performance, recovery and enjoyment but it is vital to recognise the longer-term risks posed by melanoma and other types of skin cancer.
“We are delighted to support the Faster Than Skincancer campaign and share a vision with Spot the Dot to encourage and enable people to enjoy being outdoors in a safe way, whilst being confident how to ‘spot the dots’ on their skin and tackle any issues early and effectively.”
www.fasterthanskincancer.org
www.pelotan.cc
