As the world marks one year to go until the Olympic Games Tokyo 2020, Procter & Gamble (P&G) and the International Olympic Committee (IOC) have confirmed P&G’s worldwide partnership for the next few Olympic and Paralympic Games.
Building upon the success of the last 10 years of partnership, P&G and the IOC are ‘committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact’ – through to Los Angeles 2028.
For the first time, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programs.
“As a TOP Partner of the IOC for the past 10 years, we are extremely proud of the work we’ve done together,” said P&G Chief Brand Officer, Marc Pritchard. “As we look forward to the next decade, we recognize the opportunity and the responsibility to use our sponsorship of the Olympic Games for broader impact.
“In the spirit of the Olympic Movement, we’re making a shared commitment through our partnership to create positive change in the world in the areas of equality and inclusion, environmental sustainability and community impact. We will use each of the next four Games as a milestone to measure progress and leave a meaningful legacy behind.”
IOC President Thomas Bach said “Procter & Gamble has been a true partner to the IOC and a powerful force in supporting the ideals of the Olympic Movement. As we mark one year to go until the Olympic Games Tokyo 2020, we are delighted to announce that we will be ‘stronger together’ with P&G until 2028.
“Looking to the future, we have prioritized clear purpose-led initiatives that support the IOC’s vision of building a better world through sport.”
As a global Partner, P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano-Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028.
The agreement also extends P&G’s long-standing partnership with Team USA through the Olympic and Paralympic Games Los Angeles 2028.
US Olympic and Paralympic Properties Chief Executive Officer, and LA 2028 Chief Revenue Officer, Kathy Carter said, “We eagerly look forward to working closely with P&G to co-create the LA 2028 Games experience and the positive impact we will have on this amazing city, our country and the world.
“The LA 2028 Games will show what’s possible when imagination and creativity come together as a force for good. We will build on the spirit and excitement of the Games and create an amazing experience to engage the next generation of Olympic and Paralympic fans around the world.”
