The Giro d’Italia remains on-board with Toyota, which, continuing for the next two years (2021-2022), will be the official car of the Corsa Rosa and of all the other cycling classics organized by RCS Sport, including the Giro-E.
Urbano Cairo, President of RCS MediaGroup said “The great cycling events like the ones we organize allow us to show the thrill of sport, the charm of landscapes and history, the beauty of cycling to the whole world.
“A bike is an efficient vehicle, which has roots in the past and will increasingly be the solution for the future. This is why we are very pleased to continue to collaborate with a world-class brand like Toyota, because with its hybrid and innovative cars it will help us build a responsible and sustainable show once again.
“We are convinced that our future, that of cycling and beyond, also passes from here. And with Toyota we can continue to build it together.”
Mauro Caruccio, CEO of Toyota Motor Italia, said “We are extremely happy to have renewed the partnership with RCS MediaGroup and to be able to have our range of electrified vehicles once again the protagonist of the Giro d’Italia, now for the 103rd edition.
“This partnership has a twofold value: on the one hand, it testifies to our closeness to the values of the world of sport – passion, challenge, perseverance in overcoming every obstacle – on the other hand it is combined with the Toyota Group’s ambition to contribute to reduce, through the use of its Full Hybrid Electric technology, the environmental impact by promoting innovative sustainable mobility solutions.
“Looking at the Giro d’Italia, the bicycle embodies the means of sustainable mobility par excellence.”
This year, Toyota has made a fleet available to the Giro consisting of 43 cars: 37 RAV4 and 6 Corolla Touring Sports. The cars will be equipped with the latest evolution of Toyota’s Full Hybrid Electric technology, now in its fourth generation.
The models involved in the Giro caravan are joined this year by a new protagonist, the new Yaris Hybrid. The new Yaris in the ‘Premiere trim’ will be exhibited at the start and finish of all Giro stages.
The new Yaris will also be the protagonist of the WeHybrid race, which will involve Toyota ambassadors who will drive the Giro route. The more they drive electric, the more they will accumulate advantage over other competitors. All will be monitored by the Hybrid Coach, a function of Toyata’s MyT app, which displays the percentage travelled in electric mode.
Reinforcing the theme of sustainable mobility, Toyota also has hydrogen car, the Mirai. Three of these cars will be protagonists of the time trial stages of Palermo (3 October), Conegliano (17 October) and Milan (25 October).
The Toyota Mirai is the first hydrogen-powered sedan, produced in series since 2014, with over 10,000 cars sold worldwide. The Mirai is an electric-powered car, where electricity is generated on board using hydrogen, and whose only emission is water; it is a car that recharges in 3 minutes and has a range of about 500km.
