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Sea Otter Play open for business

New virtual event and expo Sea Otter Play presented by Continental is now under way. The Sea Otter Classic has teamed up with its global event partners, Sea Otter Europe, Sea Otter Canada and Sea Otter Australia for its first-year event

A release from the organising team stated…

Want to learn about the latest cycling tech? The cycling industry’s premier brands are ready to unveil their latest innovations through exclusive product launches. Sea Otter Play’s digital festival is free to attend and lets you connect directly with the sport’s most influential companies.

Registration for virtual challenges is open and riders from around the world are signing up to push their limits and earn points toward amazing prizes. Sea Otter Play is going to give away more than US$100,000 in product to Sea Otter Play participants. There are several ways to start collecting points. Participating in a Challenge is the first one.

Ride challenges start ed on September 1 and run through September 16. The main digital festival & expo kicks off September 17 and runs through September 20.

www.seaotterplay.com