Spartan, ‘the world’s leading obstacle course race (OCR) and extreme wellness brand’, has announced that sports recovery specialist, MyoMaster will become its official UK and Ireland recovery partner for the 2021 season.
‘The partnership aims to aid the recuperation of racers so that they can learn to take care of their bodies, improve performance and ultimately achieve more throughout the race season.’
“Spartan is for those willing to mentally and physically push to achieve their personal best,” said Emily leRoux, Director of Global Partnerships at Spartan. “It is a sport, mindset, community and way of life. Above all, it is a catalyst for transformation, pushing you beyond what you thought was possible.”
She continued, “We are very excited to be partnering with MyoMaster – a truly innovative organisation who not only share our passion for getting fit and healthy, but also our commitment to supporting our community with educational and inspirational content and advice. We look forward to supporting the UK and European expansion of MyoMaster.”
In a bid to demonstrate and educate the importance of sports rehabilitation first-hand, Myomaster will activate a specialised ‘Recovery Zone’ at all five Spartan UK and Ireland event weekends. Racers will be able to try out a variety of MyoMasters products, learn and interact with sports recovery specialists and brand ambassadors, including Adam Bishop, ‘Britain’s Strongest Man’, and Joe Gray, England and Harlequins rugby player.
“We’ve got a dream to be at the end of every single race around the world, whatever the sport, helping athletes feel amazing and achieve even more,” said MyoMaster Co-founder, Lottie Whyte.
“So, we’re more than a little bit pumped to be joining the Spartan UK & Ireland community as their recovery partner. We know Spartans push their mind and body to the limit and we’re here to help you go even further.”
www.spartanrace.uk
www.myomaster.com
