Percussive massage therapy specialist Theragun has announced its rebranding to Therabody. In addition to the rebrand, the company is launching a proprietary USDA certified organic CBD (cannabidiol) line, TheraOne, as well as new fourth generation percussive massage devices.
The new devices introduce a new proprietary motor, using ‘QuietForce Technology and Smart Percussive Therapy’, and integrate with an updated Therabody app.
“With the launch of TheraOne and our 4th generation of percussive massage therapy devices, it was a natural progression for us to evolve into this next chapter of becoming Therabody,” said Dr Jason Wersland, Founder and Chief Wellness Officer of Therabody.
“Since the day I invented Theragun to help me with the pain caused by a motorcycle accident, our mission as a company has been to help others with their muscle tension and soreness, whether it’s for an injury, an ailment or working out. We want our customers to know under certain circumstances there are alternatives to taking pain medication and Theragun has been one of them.”
He continued, “Now, with the launch of TheraOne, we are able to offer our customers another natural wellness solution that is not only effective on its own, but also complements our Theragun Percussive Therapy devices. I’m thrilled with this milestone of launching Therabody and how it enables us to help more people. We are just getting started as we continue to develop products backed by science that can further help people feel better, naturally.”
To date, Therabody has two divisions: Theragun and TheraOne – with plans to develop and expand into additional sectors in the future.
TheraOne
TheraOne’s USDA certified organic CBD products are reportedly tested four times prior to being sent to an independent, DEA certified third-party laboratory to verify TheraOne’s test results. Therabody shares the lab results on its website to provide transparency and confidence in the quality of its products. Additionally, TheraOne worked closely with the USDA to become ‘the first brand to garner the USDA Organic seal across its entire product line.’
Slated for a summer 2020 launch, all TheraOne products are cultivated, manufactured, and packaged in Colorado, a leading US state with state-level hemp regulation. TheraOne products and formulated ‘using patent-pending Biosorb Technology to maximize the absorption of all the natural benefits the plant has to offer.’
Theragun
The Therabody app can control and customize a device’s speed, and users can save their favourite wellness routines directly to pre-sets stored on their Theragun devices for quick and easy access if they are not near a mobile device. All previous Theragun Percussive Therapy models will also be able to be used with the Therabody app.
“When we wanted to develop our 4th generation line, we sought to invent the most quiet, yet effective percussive massage therapy device that could be found on the market while not having to sacrifice quality or performance,” said Benjamin Nazarian, CEO of Therabody.
“We’ve spent years perfecting and creating our own proprietary motor that would still deliver both results and our signature Theragun feeling. With more than 65 industry leading patents and the first-ever connected percussive therapy device, we truly believe that our consumers will see that we are continuing to raise the standards in not only the percussive massage therapy industry, but the tech wellness space as a whole.”
New to the Theragun family, are the Theragun mini and Wave Roller. For consumers on-the-go, the Theragun mini is a portable treatment device, while the Wave Roller with Bluetooth can be used to accelerate a warm-up or aid recovery.
