Thorlo has announced that Trimfit Global, a division of Lamour Group, based in Montreal, Canada, is now the exclusive licensee and distributor for Thorlos and Experia performance sock brands worldwide.
Trimfit Global plans to grow the existing core brand business in the USA and other countries. It also plans to introduce new products through its design, sourcing and marketing capabilities.
J Lynn Thorneburg CEO at Thorlo said, “On behalf of my family and our employees, we want to express our thanks for your loyal business over the last 40 years. We look forward to continuing to manufacture the core sock products that made these brands famous.”
Sincerely,
Marty Lieberman, Managing Partner at Lamour Group, said “Lamour is a family business similar to Thorlo and has been in the business of Legwear for 68 years.
“We have the highest respect for the Thorneburg Family and their founder Jim Thorneburg. We are honoured to take on these brands and plan to continue manufacturing the existing core brand business in the USA at THORLO’s own manufacturing facilities in North Carolina.
“We are committed to keeping the same brand integrity through continuity of design, quality and delivery. Our target date to begin this transition is September 1, 2020.”
