Based in the Netherlands, 361° Europe is looking for a Marketing Manager to lead the brand and seasonal marketing initiatives.
361° Europe is given some background to the company, its DO MORE° mantra and the job role…
‘We are the subsidiary company of one of the biggest Chinese sports brands, 361°. The company is a family-owned business with its global Headquarters in Xiamen, China. 361° Europe BV was set up by a small team of industry experts. Together we are building the brand and business for the EMEA region.
‘As a small team we have managed to get our running shoes sold in more than 600 run specialty stores across the region. Because of our rapid growth we are in need of someone who can join us and provide the needed marketing expertise on both a tactical and operational level.
‘In this role you will focus on setting up successful tactics and the execution to generate brand and business success. We are a brand with a clear focus on running shoes but are reaching a wider audience that prefers to live a healthy lifestyle.
‘With DO MORE° we capture the mentality of our brand. But it is also in the DNA of our team to have this ‘Do It Yourself’ mentality.’
The job
As marketing manager for Europe you will be leading the brand and seasonal marketing initiatives. You are involved from creation until execution. The role requires you to be planning, managing, delegating and monitoring all activities.
You will work together with your marketing colleagues in the USA, Asia and throughout Europe. Within Europe you are working together with our freelance creatives and local marketing experts.
The responsibilities
Brand
- Manage brand communication across all markets and channels
- PR plan and execution
- Social media plan and execution
- Manage and expand brand ambassador program
- Liaise with global and regional partners to align campaigns, planning and execution
Business
- Launch seasonal initiatives from sales meeting until product launch
- Build the seasonal product campaigns
- In conjunction with regional sales and marketing teams create the needed marketing materials to support sell out
- Manage and control the marketing budget
- Work closely together with freelance creatives and agencies to deliver materials
- Manage the D2C platform from the marketing perspective
Other responsibilities
- Co-host sales meetings, test events, races, global meetings.
The position reports to Managing Director. This is a full-time position, 40 hours per week. The company’s European office is located in the centre of Haarlem, a 5-10 minute walk from the train station.
Candidates who have relevant experience in the sporting goods industry do have an advantage. The position offers the opportunity for personal development and growth.
Candidates can apply via LinkedIn or send a resume and/or any questions to the Managing Director, jurian[at]361europe.com. All applications will be treated with 100% confidentiality.
