For the 19th consecutive year Banca Mediolanum is the sponsor of the King of the Mountains leader’s jersey for the Giro d’Italia.
The Giro, which starts from Turin on Saturday May 8th, will see this unique partnership renewed. Banca Mediolanum will decorate the Maglia Azzurra – featuring the branding and distinctive colour of the Milan based company.
Paolo Bellino, CEO and General Manager of RCS Sport, which organises the Giro, said “The 104th edition of the Giro d’Italia, which starts on May 8 from Turin, will mark the 19th anniversary of our partnership with Banca Mediolanum, sponsor of the Maglia Azzurra.
“Speaking of this as a sponsorship is an understatement since Banca Mediolanum is now a historic travel companion of the Corsa Rosa. Our collaboration with the Doris Family, great cycling enthusiasts themselves, is a very firm one and we hope it will continue for a long time.”
Massimo Doris, CEO of Banca Mediolanum, said “Each Giro d’Italia, for the past 19 years, has always gifted us with the experience of the same wonderful emotions, stage after stage.
“The blue of our jersey is the colour of our skies and seas, but it’s also a symbol of our country, which, after the hardships of a very long climb, crosses the finish line for a fresh start. Banca Mediolanum supports all savers, as well as Italian small and medium-sized enterprises so that they can return to look towards the future with confidence. We intend to be great supporters of the ‘Bel Paese’ – to quote Dante on the 700th anniversary of his death.”
