The BMC Pro Triathlon Team powered by 2XU has announced Wahoo Fitness as a new partner to support the team in 2021 and beyond.
Located in Atlanta, GA, Wahoo Fitness has created an ecosystem of sensors and devices for multi-sport athletes. The BMC Pro Triathlon Team’s athletes will be using Wahoo’s award-winning line of products. These include the ELEMNT family of GPS devices and sport watches, the TICKR family of heart rate monitors, as well as SPEEDPLAY dual-sided pedals.
“We are really looking forward to the partnership with Wahoo Fitness,” said Bob De Wolf, CEO of the BMC Pro Triathlon Team. “Our entire vision as a team is based around offering our athletes the best possible support in order to optimize their performances.
“We constantly strive for innovation, to find technical and material advantages and to provide our athletes with the most competitive set up. Training data plays such an integral part in the day-to-day life of our athletes; and with the implementation of a real data driven, technology enabled approach we want to further optimize the performance of our athletes.
“The cooperation with Wahoo Fitness provides our athletes with real time information and insights in all aspects of their training. Our athletes will be using the ELEMNT RIVAL multisport watch, the ELEMNT bike computers and the Wahoo TICKR heart monitors to connect and track accurate workout and heart rate data.”
He continued, “In all we do as a team we strive to provide our athletes with best in class support. The partnership with Wahoo Fitness provides our athletes with analytics and crucial data to create a seamless training and racing experience allowing them to focus on their performance. Our athletes will also have access to the Wahoo SPEEDPLAY pedals offering best-in-class efficiency, engagement and comfort.”
“We’re very excited to be working with so many of the world’s very best multi-sport athletes on Team BMC” said Wahoo VP Global Marketing Colin Eustace. “Having the opportunity to partner with seven top-level triathletes with our products in such a unique project is incredibly exciting, but it’s also an incredible responsibility — these athletes demand the best equipment that will allow them to reach top form, and come into each race fully prepared.
“Our ELEMNT RIVAL multi-sport GPS watch, ELEMNT GPS bike computers, TICKR heart rate monitors, and SPEEDPLAY pedals are the best equipment available, and will allow the athletes to reach their goals and we hope fulfil our brand promise to build the better athlete in all of us.”
The BMC Pro Triathlon Team powered by 2XU includes seven world-class athletes: Pablo Dapena Gonzalez, Kristian Høgenhaug, Chris Leiferman, Katrina Matthews (née Rye), Patrik Nilsson, Max Neumann and Chelsea Sodaro.
Bike manufacturer BMC Switzerland and sporting apparel company 2XU serve as the team’s main sponsors. Since the launch of the international team in 2014, the team’s athletes have finished on the podium in nearly 50% of races started, claiming 109 victories in the past six years. These include eight continental championship titles, two vice-world titles, two podium finishes at the IRONMAN World Championship in Hawaii and victories in a number of races on the calendar.
