Grounded Events, organiser of one of the UK’s largest mass participation events, the Brighton Marathon Weekend, has announced a new partnership with global running brand ASICS.
This new tie-up will see ASICS become the official footwear partner for the 2022 Brighton Marathon Weekend, scheduled for 8-10 April 2022.
ASICS will give registrants free access to its Runkeeper Go premium app platform. The app features premium training plans and guided workouts led by ASICS running coaches. Additionally, app users can set goals, train and track their progress in the lead up to the event.
ASICS will also provide marathon and 10k runners with insights and advice on their footwear, alongside inspiration from official members of the ASICS FrontRunner Community. The ambassador team of like-minded athletes is… ‘driven to uplift, educate and motivate others.’
Tom Naylor, Event Director of Brighton Marathon Weekend, said “I am thrilled to welcome ASICS to Brighton Marathon Weekend. As a company, we constantly strive to innovate and develop the ways in which our partnerships can enhance the participant experience.
“With its running heritage, expertise, and unrivalled digital platforms, ASICS is uniquely positioned to support runners and riders throughout their journey, adding huge value to their training and preparation.
“ASICS will undoubtedly help many people achieve their 2022 Brighton Marathon, BM10k or BM Ride goals next April.”
Lucy Greenhalgh, Marketing Manager for ASICS UK, said “It’s really exciting to be partnered with Brighton Marathon Weekend. We’ve always believed in the positive impact of movement on the body and on the mind.
“It’s our founding philosophy and it’s never meant more than right now. We know how important movement is, so whether people are running the full marathon or the 10K, the Brighton Marathon Weekend is a fantastic opportunity to put the power of sport into action.”
Alex Vander Hoeven, Race Roster & Runkeeper CEO, added “Event sponsorship is about so much more than what happens on race weekend.
“The Brighton Marathon Weekend team understands this, and will be a great partner in helping ASICS reach runners during their journey leading up to the race. We are very excited to have the opportunity to engage with runners while they prepare for this amazing event.”
www.brightonmarathonweekend.co.uk
www.groundedevents.co.uk
www.asics.com
