The IRONMAN Group has added Roshanie Ross as the company’s new Chief Digital Officer. With over 20 years of relevant experience, Ross will oversee direct-to-consumer efforts, digital experience enhancement, and operation of the company’s digital suite of products and platforms.
As the world’s largest mass-participation sports operator the digital remit includes: IRONMAN, IRONMAN 70.3, Rock ‘n’ Roll Running Series, the Epic Series and the UTMB World Series.
“We are excited to welcome Roshanie to the executive team,” said Matthieu van Veen, Chief Revenue Officer for The IRONMAN Group.
“She is going to play a pivotal role in leading our digital transformation as we become a more consumer-centric organization and provide our athletes with best-in-class experiences both at events and throughout their preparation.”
Roshanie Ross began her career at American Express managing direct-to-consumer products. She has a wide range of expertise in digital transformation, product development, marketing, technology, and customer experience, working in leadership positions with Diageo, Equinox, Citi, and most recently International SOS.
‘Her functional responsibilities will include oversight of respective brand and event websites, apps, and stores while ensuring alignment of business, product, and brand market digital strategies. Following the successful launches of the IRONMAN Virtual Club and Rock ‘n’ Roll Virtual Running Club, Ross will be critical to the development of the digital technology roadmap and innovation strategies leading towards connected fitness offerings.’
At International SOS, Ross helped lead the digital transformation for the US$1 billion global health and security risk company… ‘building customer-centric products and services using design thinking and data-driven insights.’ She was also responsible for building and managing a global analytics team to help with operational insights and business optimization.
“It is a great opportunity to join an impressive leadership team when the organization is poised for explosive growth post COVID,” said Ross. “The IRONMAN Group is known for running world-class events and I look forward to unlocking the potential of digital.”
Ross currently resides in Westchester, New York, with her husband and three children.
