Endurance Zone has announced a ‘significant investment’ from a group of investors. The technology-based sports marketing company has reported strong growth over the last year. This has led to its first funding round.
According to the company, ‘this raise sees the company’s valuation skyrocket into the millions.’
The exact funds invested into the company in its seed funding raise were not disclosed. It is understood by endurance.biz that the figure is a high six figure £ Sterling amount, in the region of several hundred thousand pounds.
Endurance Zone combines technology and marketing know-how to help sports-related companies grow their business. Its core product is a white-label rewards platform. This offers up rewards tailored for sports consumers, helping to drive customer acquisition and retention.
‘Demand for the platform, the largest of its kind in the world, has generated significant growth to date.’
The latest investment will be used to expand the platform into new markets across the globe, while a key focus will be on product development, creating additional value for clients and consumers.
Additionally, there will be investment into the marketing agency arm of the business, which provides services for brands and athletes.
David Birch, Endurance Zone Founder and CEO said “It’s a fantastic day for everyone at Endurance Zone. The team has worked so hard and it’s humbling to see our ideas become reality and attract the level of investment we’ve now secured.
“The funding plays a crucial part in our global growth strategy, but our mission remains the same – to utilise our technology, expertise and relationships to help sports-related companies gain, retain & engage with their communities.”
