The Plan Group, owner of Yellow Jersey and Pedal Cover, has partnered with Endurance Zone Rewards. The tie-up will offer The Plan Group’s customers access to an exclusive set of cycling and lifestyle discounts and rewards.
Annual bicycle and home & bicycle customers from both Yellow Jersey and Pedal Cover will get access to the discounts. These will be curated by both Endurance Zone and The Plan Group, through the customer’s log-in. The rewards will form an exclusive benefit to customers, both helping to encourage purchase but also reward customer loyalty.
Pedal Cover offers home and bicycle insurance. This combines home insurance with comprehensive bicycle insurance allowing customers to save money by combining the two products. All Pedal Cover’s home and bicycle insurance customers will benefit from access to the rewards scheme.
Yellow Jersey offers three tiers of bicycle insurance on either an annual or short-term basis. Although all customers will get access to some level of rewards, full access to the rewards platform will be provided to the Performance and Ultimate tiers of Yellow Jersey bicycle insurance.
Emily Conrad-Pickles, Head of Marketing at The Plan Group, said “This is a very exciting time for both of our bicycle insurance brands – Yellow Jersey and Pedal Cover.
“By partnering with Endurance Zone’s rewards platform, we are able to offer our customers access to an impressive range of not just cycling discounts but also a wider outdoor and lifestyle discounts. It was particularly important that we were also able to add on offers from our own valued partners too, which the platform will allow us to do.”
She continued “Both Yellow Jersey and Pedal Cover are founded and run by passionate cyclists and in an increasingly competitive market, we wanted to ensure that our customers are able to benefit from our networks and experience in the industry.
“We have a very loyal customer base, and this partnership will bring a great new user experience for existing customers and will be a door opening to welcome new people in.”
David Birch, founder of Endurance Zone Rewards, added “We are super excited to be able to partner & provide our rewards platform to Yellow Jersey and Pedal Cover for the next three years.
“We see our endurance sports world as a global community, and one of the first steps to tying that community together is by strong business partnerships.
“Their business and the way they have built it over the years to become an industry leader in their category is nothing short of amazing. The integration of Endurance Zone Rewards into their website is a tangible way to enhance their customer experience & offering.
“We will be working closing with the YJ senior leadership team to further improve and enhance our offering to their customers of the next few years.”
www.yellowjersey.co.uk
www.pedalcover.co.uk
www.endurancezone.com
