Endura has ‘embraced the taboo of women’s saddle discomfort with a novel concept developed with a wide pool of serious, highly critical female road riders, and also tested and proven by pro athletes Lucy Charles-Barclay and Denise Schindler.’
The company notes that its ergonomic innovation and comfort engineering for the new bibshorts are backed by both medical science and rigorous rider testing.
Endura partnered with physiotherapist and ergonomist Phil Burt for its Ergonomistry Project.
Phil Burt is an internationally recognised cycling health and performance innovator, having spent 12 years as the Head of Physiotherapy at British Cycling, as well as five years as Consultant Physiotherapist at Team Sky.
The aim of the partnership with Endura is to develop products that provide superior comfort and wellbeing on the bike through a collaborative process from concept through development, refinement and rigorous testing.
‘Only products that have been successfully created through this process will bear the ‘Ergonomistry’ mark. The first result of this partnership is the NEW Women’s Pro SL EGM bibshort featuring the revolutionary Women’s 800 Series ConForm EGM Pad.’
Phil Burt explained the motivation and need for the new shorts. He said “If you are thinking of your saddle pain you can’t focus on your training or race performance. If saddle injuries are preventing you from training back-to-back days you can’t develop to your full potential as a rider.
“A lot of people adopt a riding posture that is suboptimal to alleviate saddle pressure – pushing back in the saddle or sitting in a more upright position. Good shorts allow you to sit where you want to sit and achieve the position that allows you to perform to your best.”
Professional triathlete Lucy Charles-Barclay said: “In terms of technical cycling apparel, I definitely think that female athletes are less catered for. Endura are trying to change this by making women-specific items for cycling.
“The finished pad feels really good, it just gives you the right amount of cushioning on the saddle. I am riding for up to 5 or 6 hours on the bibshorts, so I’ve put them through their paces, and I definitely can feel the difference in comfort.”
The Women’s Pro SL EGM Bibshort featuring Endura’s all-new Ergonomistry Pad aims to improve comfort, recognised as a pathway to higher performance through reduced fatigue.
Features
- High-quality Italian power Lycra fabric with coldblack technology to reduce heat build-up, providing UPF50 protection
- PFC-free, non-toxic durable water repellent finish
- Women’s 800 Series Conform EGM Pad with medical-grade Elastomer technology
- Ergonomic, pre-shaped multi-panel construction
- New bib construction combining wide elastic crossover back straps and supportive high wicking front mesh panel
- High power, lumbar support panel
- Innovative, discreet, zip-free, and unique Drop Seat comfort break function
- 90 day satisfaction guarantee
- MSRP: US$194.99
