Fox Racing, the bike safety equipment and apparel specialist, has announced new partnerships with PeopleForBikes and the National Interscholastic Cycling Association (NICA).
Going forwards, Fox will work alongside both organizations to create more cycling opportunities, develop youth programs, and improve retailer and rider relationships in the industry.
Fox has confirmed a multi-year partnership with PeopleForBikes, one of the US nation’s leading bicycle advocacy organizations. Fox added that… ‘This collaboration will help PeopleForBikes continue to advance youth and community well-being by expanding youth bicycle access and paving the way for increased health, equity, and diversity in bicycling.’
Fox has also formed a multi-year partnership with the National Interscholastic Cycling Association (NICA), the organizing body for high school mountain biking and the largest youth mountain biking organization in the United States.
Fox will work with NICA to further support the organization, its high school teams, and its coaches and directors. In addition to direct monetary support and access to product, Fox and NICA plan to develop special programs to further support riders that don’t have the financial resources and improve diversity in cycling.
“We want to create inspired cycling experiences for more people, and PeopleForBikes and NICA are making that happen,” said Fox CEO Jeff McGuane. “From new places to ride to youth support and diversification, we are working with partners to pay-forward our love of cycling.”
Fox North America GM Kelly Carioti added “We believe bicycling is a fun and healthy way for people of all ages to enjoy their communities. We are proud to join PeopleforBikes and the National Interscholastic Cycling Association as accessible routes and safe equipment are crucial for riders to avail themselves of all the positive benefits bicycling has to offer.
“These organizations support the future of the sport and are key to ensuring that young riders and people in areas where bicycling has been difficult are included. As the industry leader in bicycling equipment, we can’t think of a better way to grow than to have more people pedalling safely.”
