Busby, the incident prevention app, has been ranked number four in the BusinessCloud TransportTech 50 Ranking.
The new annual ranking celebrates the UK’s most innovative start-ups, scaleups and established firms creating original technology for mobility, transportation, wayfinding, and logistics. Liverpool-based Busby fought off competition from an 83-strong shortlist which was decided by an independent judging panel and a public vote, recording over 1,200 votes.
Co-Founder and Operations Director James Duffy said “We want to make Busby as widely used as possible by integrating it into partner apps across the world. We want people to think or know of Busby as ‘the app or software for protection’, so we’ve got some fairly big plans.”
With users in 129 countries, Busby can verify three lives have been saved through the protection of the app, which was inspired after Co-Founder, Barry Green, was involved in a road accident whilst out on his bike. Co-Founders, James Duffy, Kirk Ryan, Roger Kadama and Barry Green, have been on a mission, ever since, to help protect individuals by enhancing their safety through the mobile app.
For six years, the three founders have been innovating technology that could detect incidents and falls. If a Busby user happens to experience an incident and impact is detected, Busby will give them 30 seconds to respond. If the user is unresponsive, their live location will be sent using What3words to the user’s emergency contacts so that they can provide the necessary help. This is enabled by Busby’s algorithm, claimed to be the most accurate in the world with an accuracy rate of 99.99%.
Busby has begun to explore and introduce new features, enabling more users to access the technology and enhance their safety. Busby has introduced an SOS feature which enables users to discreetly call for help in vulnerable situations.
Live tracking locations are sent to emergency contacts and nearby Busby users via SMS, ensuring the network of Busby users can receive help if emergency contacts are unavailable. The introduction of the ‘Group Safety’ feature has also strengthened the app’s offering.
Users are also rewarded for using the app via Sweatcoins, a new type of currency. These can be redeemed in exchange for exclusive rewards, whilst Busby Premium users have access to exclusive partners and higher discounts.
