Zoggs and the Swimming Teachers’ Association (STA) have agreed a three-year partnership starting from June 2021.
Swim brand Zoggs, which claims leadership within the UK leisure sector and in the UK learn to swim category, will collaborate with the STA’s wide-ranging initiatives and programmes around learn to swim and helping swimmers enjoy the water safely.
The partnership between the STA and Zoggs will also include a focus on open water swimming safety and coaching following ‘massive growth in the last 12 months.’ Open water is seen as a key growth category for Zoggs.
Zoggs imagery and new logo will feature across all STA’s learn-to-swim materials including the International Learn to Swim Programme (ILSP) awards programme, which are presented to more than 1 million swimmers every year.
The partnership will include engagement with STA swim teachers and coaches around Zoggs’ learning to swim products; and both organisations will share digital water safety and learn to swim content.
Since 2020, Zoggs has been part of the HEAD Group, which also owns the Head, Penn, Mares and SSI brands.
Mark Hammersley VP at HEAD Swimming, said “The STA are a highly reputable national governing body for swimming and an excellent charity within the swim sector. This partnership makes absolute sense for Zoggs given our long-standing commitment to learn to swim and water safety.
“We are very proud and excited to be in partnership to support the STA promotion of water safety and learn to swim alongside other swimming programmes within the UK leisure sector.”
Dave Candler, STA’s CEO said “Zoggs are very proactive and supportive of the leisure sector, which resonates with our ethos; and by working together we can share knowledge and create new, and exciting opportunities.
“The partnership is also very exciting for our marketing team, particularly in terms of our charitable objectives and plans for grass roots swimming and open water coaching over the next three years.”
