The Rock ‘n’ Roll Running Series has announced a new partnership with HEINEKEN USA as the Official Non-Alcoholic Beer Partner for the Rock ‘n’ Roll Running Series.
The new partnership will feature the ‘Heineken 0.0 Beer Garden’ at the Finish Line Festival of Rock ‘n’ Roll Running Series events through 2022. Runners and spectators at every tour stop will have the opportunity to sample Heineken 0.0, an alcohol-free malt beverage, as they rest and recover at the finish line.
The partnership will also feature Heineken 0.0 as the new title partner of the 2021 Rock ‘n’ Roll Running Series events in Virginia Beach and San Diego taking place on September 4-5, and October 23-24, respectively.
“We are thrilled to have HEINEKEN USA join us as the Official Beer Partner of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Senior Vice President, Global Partnerships for The IRONMAN Group (owner of the series).
“Our participants are eager to enjoy products that lead to a balanced lifestyle and accompany their training; and Heineken 0.0 will offer the perfect post-race beverage to celebrate their accomplishments after crossing a Rock ‘n’ Roll Running Series finish line.”
As the US nation’s leading high-end beer importer, HEINEKEN USA is a subsidiary of international brewer HEINEKEN International NV.
A release added that… ‘With holistic well-being and mindful drinking on the rise, HEINEKEN USA launched its latest and most exciting innovation, Heineken 0.0. With zero-alcohol and only 69 calories per bottle, Heineken 0.0 is the perfect addition to an avid runner and beer drinker’s portfolio.’
“With a history of supporting sports leagues around the world, the Rock ‘n’ Roll Running Series is the perfect way for Heineken to continue to support athletes at every level,” said Pattie Falch, Marketing Director, Partnerships and Consumer Experiences at HEINEKEN USA.
“Since the debut of Heineken 0.0, runners have been able to enjoy a refreshing, alcohol-free option on race day and beyond, and we can’t wait to offer a celebratory cheers to all the runners once they cross the finish line.”
The first Heineken 0.0 Beer Garden will launch beachside at the Heineken 0.0 Rock ‘n’ Roll Running Series Virginia Beach offering free 12oz samples to runners and spectators along with traditional beer sales of Heineken’s family of alcoholic brands. The beer garden will feature a relaxing and shaded spot for runners to recover and enjoy the post-race entertainment.
To kick off the partnership, the Humana Rock ‘n’ Roll Virtual Running Club will also launch the Heineken 0.0 Virtual Challenge. This limited-edition virtual event presents runners with a ‘zero-alcohol, 100% Heineken’ inspired challenge to complete 100 minutes of running or walking in one week. Participants can sign up at runrocknrollvr.com and complete the challenge between Monday, August 23 and Friday, August 27, 2021.
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