Former professional triathlete, Helle Frederiksen, is publishing her ‘raw and up-close autobiography’, The Pursuit Of Victory.
During her 11-year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing in August 2019 as an Olympian, World Champion, and holder of the world’s fastest half-distance time (3:55:50 Challenge Bahrain 2014), The Pursuit Of Victory gives insight into life as an elite sports performer.
‘Helle displays vulnerability as she lifts the lid on her private life. Her story educates and inspires the reader by bringing to the surface the lessons that her journey taught her.’
“I want my story to inspire people to go after what they believe in.” said Frederiksen. “Pursuing champion status in sport has provided me a toolbox for life. It was the most fulfilling journey and the view from behind the curtain reveals exactly what it took to rise to the top.”
The Pursuit Of Victory was originally published in Danish by Scandinavian publisher, Lindhardt & Ringhof. The book is self-published internationally by Frederiksen and her team, under her business label Kollektiv (Kollektiv Sports ApS).
The book is stocked and fulfilled from within the US, UK, and Europe, with purchase and shipping available to 25 countries via shop.ourkollektiv.com. The book is also sold through Amazon in the US, and to 25 countries via the shop feature on Helle’s Instagram and Facebook channels.
Amazon UK availability and global Kindle versions are upcoming, although a date is yet to be confirmed. There is no date set for the audiobook.
The book is priced at £24.95 GBP / €24.95 EUR / $29.95 USD with flat-rate shipping through the US, UK and Europe.
Spanning 2013 to 2019, Helle Frederiksen claimed 31 podium performances in 33 finishes, became one of the highest-earning athletes in the sport, set a world best time, and claimed World Champion status at home in Denmark.
‘Yet, untold before, Helle’s development and rise to become one of the best triathletes in the world, required exceptional discipline and perseverance to overcome heartache, injuries, crashes, and seemingly endless setbacks.’
She continued, “My appreciation to get onto a start line healthy was always portrayed by my performance on the racecourse. Overcoming the injuries, crashes, and heartache, is a view I’ve not revealed publicly until now, yet I believe it is so important to show. No matter how many times we get set back, there’s always a way to grow stronger and succeed.”
