HOKA ONE ONE has announced the hiring of two key leadership positions on the brand’s product team. The company notes that… ‘the new senior directors in footwear design and apparel will continue the brand’s mission to create ground-breaking, innovative performance products that challenge the industry status quo and empower all athletes to feel like they can fly.’
Evie Moe has been hired as the brand’s first Senior Director of Apparel. With 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear, she ‘brings a consumer-centric approach to apparel, inspired by her extensive travels.’
Moe most recently served as the Vice President of Design at Cotopaxi, which recently collaborated with HOKA. Here, she led a team designing sustainably minded apparel and packs. Prior to Cotopaxi, she held a variety of roles at New Balance, including leading the global design team for men’s and women’s performance and lifestyle apparel categories, which saw significant growth during her tenure.
Moe has also worked as a designer at Lucy Activewear and Perry Ellis International, and holds a BS in Apparel Design from Oregon State University.
‘She takes the helm of the fast-growing HOKA apparel division, which launched in March 2020 and has produced premium performance athletic and lifestyle wear to support athletes from race to recovery.’
Matt Rask has been hired as Senior Director of Footwear Design, bringing design and creative leadership experience to the HOKA footwear team. He has served as Senior Creative Director for the Running and Outdoor divisions at Under Armour, Lead Designer at Smith Optics, and Senior Designer at Nike.
Rask was also the Owner and Principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley, Keen and Anon.
Over his two decades in the outdoor and athletic industry, HOKA adds that Rask has demonstrated a ‘talent for ideating unconventional, leading-edge creative solutions.’ He earned his BA in Industrial Design from Art Center College of Design.
“In our first decade as a brand, HOKA footwear – and more recently, HOKA apparel – has already made us reimagine what products can do, how they can look, and most importantly, how they can perform and feel,” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE.
“The challenge for HOKA going forward is: now that we’ve already changed the game, how do we continue to innovate, push the envelope, and provide ground-breaking solutions for athletes?
“Evie and Matt are both uniquely suited to meet this challenge, and to lead HOKA into its next chapter. They both bring a wealth of experience and a track record of creative, innovative problem-solving that will make them tremendous assets to our mission of empowering all athletes to fly. We are thrilled to add them to the team.”
