Hytro BFR (blood flow restriction) has announced Pete McKnight, Coaching and Sports Science Director at Hintsa Performance, to advise on its wearable performance products which are ‘proven’ to increase strength and speed up recovery.
According to Hytro, Pete McKnight… ‘brings a wealth of experience with over 20 years as a leader and investor in sports businesses’.
Pete McKnight said “It’s an honour to be welcomed onboard at Hytro. It’s clear their innovation and brand strategy to date is standing them in good stead to build a globally respected brand. I look forward to bringing my experience in coaching and performance to help showcase the widespread benefits of BFR training to more and more people, incorporating it into their daily lives.”
Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, said, “As we continue to expand Hytro BFR into new markets, we are delighted to officially welcome Pete to the team. Pete has been advising us for a few months now, and its clear his knowledge spanning the intersection of performance, coaching, and business is sure to prove invaluable as we continue to show the benefits of BFR training across multiple disciplines of performance and recovery in what is a very exciting next chapter for the business.”
This news follows an announcement in November this year that welcomed Yanto Barker, founder and Managing Director of Le Col, and Nikki Doucet, a former Nike Senior Exec, as senior advisors also helping Hytro BFR with the direction and strategy of the business.
