Multisport apparel brand Innerforce has begun 2021 with a ‘transformational process’. The brand notes that it is ‘evolving towards new things that matter’ – focusing on climate change and social impact.
It has aimed to match these new mindsets and goals with their visual elements – including updated logo, fonts, and colours that feature across its website and social media.
Dividing the brand into three pillars – sports, social, and environment – the company is looking to increase awareness about climate change and motivate other companies to have a positive social impact among the endurance community and sports industry.
In the midst of 2020 and after hosting the Endurance Conference in June, Juan Lopez Salaberry, a triathlete, and founder of Innerforce felt it was time to step up the game. Seeking to explore the full potential of the brand and his own role leading the company, he joined the International Olympic Committee (IOC) to further understand the importance and implications of sustainability in the world of sports.
“Some entrepreneurs might tell you that the only way to do business is by sacrificing nature or even your values,” said Salberry. “I firmly believe that sustainable capitalism is possible.
“While the pursuit of endurance sports is a natural way to find our mental and physical potential there is yet so much we, as athletes, can and need to do better.”
‘Last year, Innerforce became a climate neutral organization by measuring and offsetting its operational emissions. This year, the goal is to commit to a strong company-wide reduction plan and certify its production for carbon neutrality.’
On the social side, Innerforce is partnering with a foundation to support their work in 2021 including a year-long fundraising commitment together with the help of its ambassadors and their community. The company added that ‘there’s still a lot more to come on this topic.’
Founded in 2018 in Miami, Florida, Innerforce is a USA brand with an interntional reach. It offers technical athletic gear with no minimums focused on triathlon, cycling, running, and swimming.
‘The brand takes the offering of custom and technical athletic equipment with no minimums as an excuse to connect with passionate people who genuinely believe in sports’ power to change the world.’
