Peloton, the interactive fitness platform, has launched a new private label apparel brand, Peloton Apparel. The inaugural collection for autumn/fall 2021 includes crafted pieces that have been wear-tested by Peloton Members, non-members and Peloton’s own instructors doing Peloton workouts.
The company originally began selling apparel in 2014 as ‘a direct response to member demand’. It has also previously dropped seasonal and cultural collections in collaboration with a number of brand partners. This latest launch marks the brand’s first product offering where the majority of the collection features items from Peloton’s private label line.
“I couldn’t be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centred around supporting our members,” said Peloton’s VP of Apparel, Jill Foley.
“With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond. Our goal with this brand is to enhance our members’ lifestyles, not just one part of their day.”
‘Peloton Apparel will include a line of signature styles offered season after season with the same performance-tested fit and fabrics, but in new colourways and design elements with each collection drop.’
- Peloton Cadent Fabric: signature performance stretch jersey in a polyester spandex blend with a micro-peached finish. Peloton adds that this versatile fabric is breathable, moisture-wicking and designed for comfort and ease of motion while offering moderate compression that’s durable enough for all activities.
- Peloton Lite Lines Fabric: performance knit jersey with a unique blend of polyester, lyocell and spandex offering moisture wicking and quick dry functionality with a lightweight and cool touch finish.
- Peloton Move Mission Fabric: for high-performance activity, this high gauge nylon spandex interlock is soft, quick drying with moderate to high compression.
- Peloton Essential Fabric: a second skin fabric with added support, this high gauge nylon spandex interlock is soft, stretchy, quick dry with light compression.
The latest 2021 collection, which features a mix of men’s, women’s and gender-neutral styles and accessories ranges in price from US$15-US$118. The range is available online and in select Peloton showroom locations globally.
Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada, Germany and Australia. The company is a leading interactive fitness platform with a community of more than 5.9 million members.
