As part of a ‘Buy One, Save Another’ programme, Lazer is committing to provide free cycling helmets to Sported through online cycling retailer, Freewheel.co.uk.
Lazer has agreed to provide free cycling helmets to Sported, a charity which helps young people through community support and sport. For every 10 helmets registered in the UK between March 1st and May 31st 2021 Lazer will donate a Compact helmet to Sported.
This is a European-wide initiative from Lazer, which aims to support NGOs, and aims to ensure that as many people as possible are cycling safely.
Sported is a UK-wide charity promoting fairness and creating opportunities for young people through grassroots sport and physical activity. It supports half a million young people to overcome barriers.
The provision of the free helmets to Sported will be facilitated by Freewheel, the online cycling retailer that supports local bike shops across the UK and Ireland.
Kellie Parsons, Marketing Director at Freewheel, said “We are thrilled to be supporting Sported as part of the ‘Buy One, Save Another’ campaign. It is a fantastic charity that holds very similar values to us; and we love the idea of giving all young people the same opportunities to reach their potential. Hopefully these helmets will encourage more young people to cycle and fall in love with the sport.”
Nicola Walker, CEO at Sported, said “We are delighted that Lazer and Freewheel.co.uk have chosen to support us with the ‘Buy One, Save Another’ campaign. We are keen to support our groups up and down and the UK, particularly as they encourage young people to get active after lockdown and we hope that the helmets will help to encourage more young people to cycle.”
www.lazersport.co.uk
www.freewheel.co.uk
www.sported.org.uk
