In 2022, leading bike industry show Eurobike will not only be held at a new time and location; it will also have a new collaborative partner in Messe Frankfurt.
Eurobike is undergoing a comprehensive change of concept, which will include a relocation of the trade show from Lake Constance, in southern Germany, to Frankfurt starting in 2022.
Eurobike 2022 is to be held in Frankfurt from Wednesday, July 13 to Sunday, July 17, with the first three days reserved for the trade, followed by a festival weekend open to the general public.
The Messe Frankfurt and Messe Friedrichshafen trade show companies are planning a new joint venture to strengthen their collective market position and further develop their ‘leading trade shows in the fields of general aviation and urban mobility, the latter with bicycles as its driving force.’
The aim of the joint venture, to be known as Fairnamic, will be to combine the performance capabilities of the two companies. The show organisers add that this is… ‘in order to accompany the global mobility shift, particularly in urban areas, in its best way possible living up to be a truly global leading trade show.’
The two companies will be intensifying their existing partnership based on the Aero South Africa and Eurobico trade shows by establishing the new joint venture company.
‘Messe Friedrichshafen is now contributing its entire Aero and Eurobike brand clusters to Fairnamic, based on Lake Constance, while Messe Frankfurt is contributing financial resources, as well as the support of its global sales network. Both trade show companies are thus opening up new markets and target groups in high-potential mobility sectors.’
Klaus Wellmann, CEO of Messe Friedrichshafen, said “Our partnership with Messe Frankfurt, an absolute heavyweight in the global trade show business, is another important step in our international expansion strategy.
“Through this merger, we are adding key building blocks to the value chain and earning capability of our bike and aviation events and creating first-class access to customers.”
Uwe Behm, Member of the Executive Board of Messe Frankfurt, added “The transportation shift is now in full swing. The task now is to rapidly and robustly strengthen the market position of our two leading trade shows, Eurobike and Aero, and make them accessible to a broad audience.
“By founding Fairnamic, we are pooling our success factors of globality, strength, and speed to apply them to the bicycle, e-bike, micro-mobility, and general aviation markets of the future. This will expand our already-existing mobility competencies.
“Our new alliance is unique in the industry and is based on a long-standing trade show partnership where the personal chemistry between the stakeholders from Friedrichshafen and Frankfurt is second to none.”
From 2022, Eurobike will move from Lake Constance to the inner-city exhibition centre in Frankfurt am Main, one of Europe’s most populous metropolitan regions. Meanwhile, the freed-up Eurobike time slot at the Friedrichshafen site will open up additional opportunities to market it as a venue for new events.
“The bicycle is the driver that will give a real and, above all, sustainable boost to advances in mobility that are imminent worldwide,” says Stefan Reisinger, Head of Eurobike.
“We’re convinced that with Fairnamic we are building a foundation that will elevate the flagship show along with its Eurobike brand cluster to a new level in the future.”
The future of Eurobike in Frankfurt has also received some political support. Frankfurt Mayor Peter Feldmann said “Cycling will be a real theme of the future. Climate protection and the transportation shift are at the very top of our agenda.
“Eurobike will be a beacon in a city that is preparing to put cycling at the centre of its debate on transport policy. I can’t imagine a more authentic location.”
Andreas Brand, Friedrichshafen Mayor, added “The second-best solution is the best solution. That’s the best way to sum up Eurobike’s change of venue in terms of its further development and, above all, from the point of view of the Friedrichshafen trade show location.
“By establishing Fairnamic, the trade fair companies and their municipalities have ensured that the event formats can continue to grow, both domestically and internationally. In addition, we’re hoping for new synergies for the trade show business at the Friedrichshafen location, from which the exhibition centre and the city will continue to benefit going forward.”
Tarek Al-Wazir, Minister for Economic Affairs, Energy, Transport and Housing of the State of Hessen, said “Everyone will benefit from Eurobike’s relocation to Frankfurt – the bicycle industry, the mobility sector, the cyclists, and – last but not least – the trade show companies. And, in the end, Frankfurt’s business community and climate-friendly mobility, as well.”
Burkhard Stork, President of the German Bicycle Industry Association (Zweirad-Industie-Verband), added “I’m sure that with these changes, Eurobike will remain the world’s leading bicycle trade show in the future.”
www.eurobike-frankfurt.com
www.eurobike.com
www.messe-friedrichshafen.de
www.messefrankfurt.com
