According to the team at leading bike industry trade show Eurobike… ‘paving the way for the future success of the bicycle means taking action now – with the right concepts, ideas and policies.’
With this in mind, the show’s Bike Biz Revolution conference is positioned as an expert congress held the day before Eurobike (Tuesday August 31). Eurobike adds that the conference ‘discusses tomorrow’s issues today to help focus more clearly on the future.’
The politician Cem Özdemir from Germany’s Green Party has already confirmed his attendance as a keynote speaker.
After its premiere in 2019 and a digital edition in 2020, Bike Biz Revolution is once again looking to mobilize trade and industry experts and major players from the bike industry. The coronavirus pandemic has led to a significant increase in demand for bicycles. The show organisers point out that it is important to capitalize on this, both within the industry and by exchanging ideas with other experts from other markets.
“The Bike Biz Revolution has established itself as an important platform for knowledge transfer in the bike industry because we bring together visionaries and decision makers,” said Eurobike Project Manager Dirk Heidrich from Messe Friedrichshafen.
“This year, we are delighted to be able to offer a wide-ranging programme to discuss innovative, future-related topics.”
Moreover, the conference concept is based on active participation. This means that interested parties are invited to contact Johannes Schürle (johannes.schuerle[at]messe-fn.de) with their suggested themes for the event’s three main topics.
Cem Özdemir, (Alliance 90/ The Greens), member of the German parliament and chair of the German Committee on Transport and Digital Infrastructure has already signed up as a keynote speaker for this year’s Bike Biz Revolution. He will be speaking during the topic block ‘Mobility and Mobility Mix’.
This block will be addressing questions related to digital networking in transport, including sharing models. The next topic block is ‘Supply Chain’. Here, Eurobike noteds that bringing bike production back to Europe has already been a subject of discussion for many years. Rising transport costs and longer delivery times as a result of the coronavirus pandemic are also having an impact.
The final topic area is ‘New Bicycle Markets’. The focus here is on e-sports and international distribution channels for bikes and e-bikes.
In addition to the presentations, the conference offers opportunities for networking and professional exchange.
The Bike Biz Revolution programme is moderated by Frank Puscher, a journalist specialising in e-commerce, user experience, online marketing, digital transformation and new technology.
‘Bike Biz Revolution – Conference for Visionaries’
- Date: Tuesday 31 August 2021, 13:00 – 18:00 CET
- Participant fee: €100 Euro, registration opens on June 1st.
- Location: Messe Friedrichshafen, Germany
In 2021, the 29th Eurobike is geared towards trade visitors on Wednesday and Thursday (September, 1-2) and then opens its doors to all bike fans and enthusiasts on Friday and Saturday (September 3-4).
