The Humana Rock ‘n’ Roll Virtual Running Club (VRC), working with SportHeroes, has launched a new mobile app providing access to all the features available on the virtual run platform.
‘The mobile app, which is now compatible with Apple Health, offers Rock ‘n’ Rollers new features and connectivity to bring the running community together. The Rock ‘n’ Roll VRC app is currently available for download via the iOS and Android App Stores.’
In addition to Apple Health compatibility, the Humana Rock ‘n’ Roll VRC app will offer a variety of new compatible activities to track, including: steps, meditation, yoga and new challenges.
A new group ranking feature for run clubs is enabled, which includes a conversation feature within each club allowing users to message the group and motivate their fellow Rock ‘n’ Roller’s via a shared message stream.
Finally, new social media share options will allow participants to celebrate their achievements and post their Rock ‘n’ Roll VR finisher badge and results on their favourite social media channels.
‘Turn It Up’ this May
Throughout the month of May, the Humana Rock ‘n’ Roll VRC is cranking up the volume with the ‘Turn It Up’ theme, offering shorter, snappier race distances and Remix Challenges to help infuse some speed into participant’s spring running season.
From 3-7 miles and everything in between, participants will have a chance to dial in their pace and put some pep in their step before turning to longer distances over the summer.
In addition, Humana Rock ‘n’ Roll VRC is introducing several new challenges, including the United Airlines Tailwind Challenge aimed at celebrating and supporting the Rock ‘n’ Roll Running Series host communities. This includes The Vegas Runner, the first virtual challenge inspired by Rock ‘n’ Roll Running Series Las Vegas.
Throughout May, Rock ‘n’ Roll VR19-VR21 will run from Fridays at 05:00 ET through Sundays at 23:59 ET.
- Rock ‘n’ Roll VR19 – 5 mile, 6 mile and Remix– May 14-16
- Rock ‘n’ Roll VR20 – 6 mile, 4 mile and Remix – May 21-23
- Rock ‘n’ Roll VR21 – 7 mile, 5K and Remix – May 28-30
May challenges
- United Airlines Tailwind Challenge: Go Local, Stay United by running or walking three 5Ks over the two-week challenge period. In addition, participants can nominate their favourite local business that powers them through training and racing. United Airlines and Rock ‘n’ Roll will select a nominated ecommerce shop and ‘provide a robust partnership marketing campaign.’ This will help the small business reach a new audience and grow their awareness, with a little ‘tailwind’, courtesy of United Airlines.
- SiS Flavor of the Week Challenges: Participants can add some flavour to their long run with Science in Sport (SiS) over the months of May and June on the Humana Rock ‘n’ Roll VRC. Complete all six SiS Flavor of the Week challenges over the 12-week period and participants can be entered into a drawing to win a year’s supply of fuel from Science in Sport. (Limited to U.S. participants only)
- Humana Rock ‘n’ Roll VRC PR Series: In May, the Humana Rock ‘n’ Roll VRC will continue its popular PR Series that will be available through the end of the year. That means participants can race any classic distance (1-mile, 5K, 10K, half marathon and marathon) with the flexibility of their schedule.
- Record Year Update: The Record Year is a community-based challenge through the Humana Rock ‘n’ Roll VRC that allows participants to contribute mileage towards a tracking log each month, inspiring individuals to see how far they’ve gone over the entire year of 2021.
So far in 2021
Since the beginning of the year, the Humana Rock ‘n’ Roll VRC has grown to reach over 66,000 members across 145 nations and all US states on the platform. With over 90,000 runners and walkers competing in at least one Humana Rock ‘n’ Roll event this year since of the beginning of the year, the platform continues to bring the running community together virtually week after week offering runners and walkers the opportunity to stay active and connected with the running community by participating in virtual Rock ‘n’ Roll events across the United States.
Beginning in January, the Humana Rock ‘n’ Roll VRC began unveiling challenges to engage and connect Rock ‘n’ Rollers throughout the year. Through the Record Year challenges, runners and walker have contributed mileage towards a tracking log each month, inspiring individuals to see how far they’ve gone over the entire year of 2021. Since the beginning of January, nearly 12,000 participants have taken on the challenge, together logging over 837,000 miles.
In February, more than 5,000 participants took on the Don’t Stop Me Now 28 and Don’t Stop Me Now 56 month-long challenges which provided participants an opportunity to continue move forward towards their personal finish lines with a 28-mile and 56-mile month-long challenges.
In March, the Humana Rock ‘n’ Roll VRC introduced the PR Series allowing participants to race any classic distance with the flexibility of their schedule, and have seen over 12,000 runners and walkers take on the 1-mile, 5K, 10K, Half Marathon and Marathon distance to date.
In April, over 4,500 participants took on the Sunrise Runner 40 and Sunset Runner 40, 40-mile multi-week challenges.
From May 3-9, over 5,900 runners and walkers participated in the Humana Rock ‘n’ Roll VRC’s celebration of Rock ‘n’ Roll Liverpool week. During the event’s traditional springtime race week a series of Beatles-inspired challenges such as the Run Together Community Challenge (1 mile or more), Here Comes the Run (5K), and Run-olution 9 (week-long 9K) gave participants a chance to experience the event virtually.
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