USA Cycling’s President and CEO Rob DeMartini has named Matt Heitmann as Chief Marketing Officer, overseeing marketing and membership for the national governing body.
Heitmann joins the organization after leading marketing efforts at industry organizations including The Pro’s Closet, Canyon and BMC. He will begin with USA Cycling on March 8th.
“Dividing our commercial group to have clear focus on two separate growth areas is a continued investment in commercial opportunities,” said Rob DeMartini.
“Having a team focused on our members and growth of new members; and the other driving business-to-business development with partners, sponsors and elevating the USA Cycling Foundation’s work will allow the organization to address the return to racing and riding, Tokyo Olympics and the overall growth of cycling in the past year.”
He continued, “Matt brings significant marketing and ecommerce experience and success from some of the most successful cycling brands in the industry in The Pro’s Closet, Canyon and BMC. We are excited to have him take the reins on the ‘We Champion’ messaging to build greater relevance for the USA Cycling brand with all cyclists.”
Matt Heitmann said “Having been in and around the sport of cycling for most of my adult life, I’m excited for the chance to join USA Cycling and give back to something that’s given me so much.
“I am thrilled to work with the team to continue their awesome work. USA Cycling is a powerful brand and champion of all the great work the cycling community is doing to improve accessibility, encourage participation and foster excellence to make more Americans healthier, happier and better on two wheels.”
Bouker Pool, Chief Commercial Officer, will add leadership of the USA Cycling Foundation and continue to lead the team building USA Cycling through partnerships with media, events, organizations, and corporate sponsors.
Rob DeMartini added “Our goal to champion all the things that make cycling great in America can only be achieved by strengthening and aligning our resources.
“Matt provides us with significant experience from marketing and ecommerce, and giving Bouker greater oversight on revenue generation and expanding key partnerships and initiatives to help USA Cycling grow and champion the industry.”
