Mike’s Hard Lemonade Seltzer has entered a partnership with the leading endurance sports event brand Spartan, becoming the official ‘Hard Seltzer of Spartan US’.
“Spartan athletes know the true definition of ‘hard,’” said Ian Lawson, Vice President of Global Partnerships at Spartan. “They work hard, train hard, race hard and play hard, so it’s only natural that we enter a strategic partnership with Mike’s Hard Lemonade Seltzer, to provide our community with the best hard lemonade seltzer in the business.
“Just as Spartan works with some of the best athletes out there, Mike’s Hard Lemonade Seltzer is crafted by the experts in hard lemonade who created the category more than 21 years ago.”
As part of the partnership, Mike’s Hard Lemonade Seltzer will host socially distanced activations with a beer garden feel at Spartan events across the USA – where athletes will be introduced to the beverage.
The official Hard Seltzer of Spartan US will also receive integration on Spartan.com and on Spartan’s social media channels. As an additional part of the partnership, one of Spartan’s premier training coaches will take on a new fitness, sport, or wellness challenge each week in conjunction with an expert in that field. These challenges will be shared through a new online social media series. Through the series, Mike’s Hard Lemonade Seltzer will receive branding within the show, as well as within promotion driving to each episode.
“Much like how these athletes are constantly working on being their best selves, we are obsessed with crafting the best-tasting hard lemonades, which we have perfected over the last two decades,” said Kevin Hurd, National Sponsorship Manager, Mike’s Hard Lemonade.
“We’re excited to introduce Mike’s Hard Lemonade Seltzer to these incredible athletes because Nobody Makes Lemonade like Mike’s.”
Mike’s Hard Lemonade Seltzer blends lemonade with the attributes of hard seltzer. Crafted from ‘the ultimate lemon trifecta ‘– a proprietary blend of three specialty lemon varietals – Mike’s lemonade flavour delivers a refreshing taste and crisp finish.
Using a special cold pressed method, the brand claims that more lemon flavour is extracted into its lemonades. Mike’s Hard Lemonade Seltzer is 100 calories, 1g of sugar, and gluten free. The product comes in four flavours: Lemon, Strawberry, Mango and Pineapple.
www.mikeshardseltzer.com
www.spartan.com
