Today, New Balance is celebrating International Women’s Day by kicking off a storytelling series focused on women’s self-expression and female empowerment.
The brand will be sharing a variety of its female athletes’ and ambassadors’ stories and experiences across all its owned channels. The athletes set to be featured include:
- Runners Brenda Martinez, Nozomi Tanaka and Amy Hunt,
- Skateboarder Samarria Brevard,
- Soccer players Rocky Rodriguez and Tatiana Pinto,
- Tennis player Danielle Collins, and
- Cricketer Meg Lanning.
All content that will be featured in the campaign was shot entirely by the athletes themselves… ‘giving fans a never-before-seen look into their daily lives, what drives them and what advice they have for younger generations.’
“With this campaign, we want to highlight the importance of self-expression to women of all ages and backgrounds,” said Tracy Knauer, Senior Director of North America Marketing at New Balance.
“As a brand, we believe that empowerment is a key to creativity and unlocking the freedom to fully express yourself and pursue goals. While the stories of our athletes differ in many ways, they are all linked in that they celebrate the unique style, passions and inspiration within our collective community.”
The campaign itself was produced by 19th & Park, a female-led agency based in New York City.
While this campaign aims to shine a light on the ways in which New Balance’s athletes express themselves, the company notes that it is emblematic of a larger commitment from the brand to create a stage for women in sports to tell their stories throughout 2021, and beyond.
