MANY Digital has created a new app for LimeLight Sports Club (LSC) that aims to ‘push the boundaries of participation sport through a unique membership proposition.’
The app gives users access to exclusive, personalised content specific to their user status. The app also unlocks access to LimeLight Sports Club’s events, both physical and virtual, and contains a commercial engine. This will allow LSC to bring sponsors and commercial partners in direct contact with the customer.
The app also features geo-targeting, push notifications, in app messaging, access to gamification, quizzes, polls, competitions and exclusive offers.
The MANY Digital solution incorporates a partnership with District Technologies meaning that app users can set up their own events, invite friends and then participate using location services or connecting via wearables such as Garmin and Fitbit to map and track their activity.
Members of the LSC community will also be able to set up goals and access leaderboards. They can award points, which is where sponsors can then get involved. After a member has taken part in a live event, they can upload photos into their feed and across social media, sharing their achievements and challenging others.
Tom Matthiesen, MANY Digital CEO, said “This is an exciting opportunity to enter a new market of mass participation events within sport; and working with District Technologies to deliver this ground-breaking app has allowed us to fully exploit all areas of a virtual and actual sporting event.
“LimeLight Sports Club can now further understand their members and deliver content, cool functionality and marketing that applies directly to them. We are extremely excited about our partnership with LSC and look forward to supporting them over the next five years in their exciting journey.”
Steve Dews, CTO of LimeLight Sports Group, added “The app that we have produced with MANY and District Technologies is the focal point for all LimeLight Sports Club members and forms an integral part of the platform that is revolutionising the participation sport industry model. We are very excited about the future of the platform and this partnership”
Denmark-based MANY Digital and LimeLight originally started working together to build the technology solution for the LSC in October 2020 and the LimeLight Sports Club app is now available for iOS and Android.
www.manydigital.com
www.LimeLightsports.club
