A new five-year partnership with blockchain & finance industry specialist NextHash, has triggered a rebranding of Team Qhubeka ASSOS to Team Qhubeka NextHash.
NextHash assumes the position of co-naming partner of the UCI WorldTeam with immediate effect. Team Qhubeka NextHash, Africa’s UCI WorldTour team, has been presented to the international sporting world for the first time, as the team takes to the stage for the 108th Tour de France in Brest, France.
A release from the team noted… ‘The multi-year agreement shows an alignment of our respective core values; for NextHash it is about people, relationships and reputation and for Team Qhubeka we are about people, purpose and performance.’
NextHash is a global entity comprised of several units that combine the traditional financial industry with brand new digital class assets, by harnessing the power of blockchain technology. Its aim is to make the digital, crypto and financial world accessible to all.
Douglas Ryder, Team Principal said “I am incredibly happy to welcome NextHash, our official cryptocurrency and blockchain partner, into our family of partnerships and into our team name for the remainder of 2021.
“The whole sports industry is moving towards a digital universe and this long term partnership will help us innovate and develop new and interactive approaches to engage with our fans. We look forward to being ahead of the curve with the latest technologies to offer our fan community new experiences.”
Ana Bencic, CEO at NextHash, said ”NextHash is delighted to be partnering with Team Qhubeka to create ‘Team Qhubeka NextHash’ – competing at the highest level of professional cycling, the UCI WorldTour.
“As well as being a world class cycling team, Team Qhubeka NextHash has at its heart a social purpose that chimes perfectly with our own business. Using technology to enable communities is central to our mission at NextHash – we believe in making the digital, crypto and financial world accessible to all, across geographic and social boundaries.
“NextHash will work hand in hand with Team Qhubeka to socially and environmentally responsibly bring our products and services to a huge new audience through this amazing global sport and team.
“I look forward to our teams working together to build future successes, on and off the road, and take this opportunity to wish our riders every success at the 2021 Tour de France.”
www.TeamQhubeka.com
www.nexthash.com
